Luxury means an extraordinary indulgence or pleasure which can
be derived from places or objects or simply a state of being. Luxury clothing
has always had a great pull and even the newer brands like Silent DamirDomma or
Billionaire Boys Club have a massive following. When fashion accessories denote
luxury it means superior craftsmanship, styling, materials and exclusivity.
Porter is a renowned luxury bag brand and commands a cult following all over
Japan. It was established by Yoshida & Co. in 1962 and was given a
nomination as a member of the NYDC or New York Designers Collective in 1982. It
was the first Japanese brand to be given such an honour and it was a wonderful
opportunity to make a name for itself in the industry of
bag manufacturing. Today, the brand has 900 references and 130 lines and has a
presence in 45 stores in Japan.
The brand is famous for its bags, wallets, backpacks especially
amongst the youth and it also enters into collaboration with other fashionbrands as well as consumer electronics from time to time to produce limited
merchandise. The production is entirely based in Japan including the designing,
wholesales and retails. The philosophy of the company is putting itself into
the shoes of the customers and coming up with bags which would satisfy the
clients and make them happy with their purchase. This has been the key to the
company’s success.
Bags made by the Yoshida Company combine the materials, colours
and threads in a uniquely sensitive way which is different from any other product
available. Porter’s bags are time-consuming to manufacture and a lot of effort
goes into each and every product. Meticulous attention is paid to the most
insignificant of details even if they are not visible from the outside and the
inside lining and reinforcements are testimony to the superiority of these
bags.
Sturdy and durable Porter bags can be used for years to come and
they rarely break although natural wear and tear does take place. The company
is not into merely selling but taking care of their products right till the
end. To this extent, Porter offers repair services where they receive bags sold
as late as ten years back and which are taken for repairs without a demur.
Since Porter bags boast of excellent craftsmanship, the bags which do come in
for repairs are never damaged to the extent of not being able to be mended.
The core philosophy of Porter is ‘heart and soul into every stitch’
which means that every bag is made with a lot of care put into every single
stitch and hence it is able to offer eminently superior products unmatched
elsewhere.
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