Common Projects is like a breath of fresh air in
an increasingly over indulgent world where excesses rule aesthetics and
simplicity bows down to inferiority. Common Projects, a shoe company was the
result of collaboration between shoe designers Peter Poopat and FlavioGirolami and they first established their company
in 2004. With clean lines, meticulous finish and usage of only the finest
materials and techniques, the company soon made a name for itself in the luxury
market. Similar to other understated luxury accessory brands like porter, LGR,
Histoires des Parfums, Common Projects caters to the connoisseur who
understands the worth of simplicity and prizes aesthetics above gaudiness and
excesses. Every shoe is made in Italy and then shipped to America and although
this appears like a huge international collaboration, in actual fact it still
remains very much like a small Mom-and-Pop operation. Both partners are hands
on and they are inspired by everyday simple objects. Although simplicity is the
key in all their designs they use only the finest Italian leather and their
meticulously finished products are very versatile. They can be easily worn with
either jeans or formal suits and look good in both and both partners take
immense pride in this fact.
The shoes from Common Projects are hand stitched to the sole instead of
being vulcanized and are extremely durable. Most of the sneakers offered in
markets today are made in China or Vietnam and the difference between those
mass-produced ones and the hand stitched Common Projects sneakers is there for
everyone to see. With basic clean lines and fine aesthetics, these sneakers get
better with usage and that is the reason why their first design, the Achilles
still remains one of their best sellers. The sneakers are unassuming and do not
boast of a hundred and one things featuring in them but offers the wearer
basic, classic footwear which are equally good with both casual and formal
wear.
There are no unnecessary combinations or complications which only add
bulk without adding style, no technical gimmickry and no gaudy colour
combinations. The footwear is universally appealing and has an understated
style. The Desert or Chukka boots from the company go very well with both
denims and chinos. The Achilles looks great with even formal wear while the
Captoe shoes are sportier. For those who insist on slotting shoes in particular
categories like dress shoes, Common Projects has Oxfords in sleek leather which
looks stylish and not smarmy. From skater crews to octogenarians, the Common Projects shoes are popular with all. The reason behind their success is best
summed up in their own words; ‘We’re sort of the cobbler down the
street that only has one thing and we don’t push it on anyone.’
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